Reach people on
the channel they
actually open.

Reach people on
the channel they
actually open.

Reach people on
the channel they
actually open.

WhatsApp, SMS, RCS, email and push from one platform, with every message routed down the least expensive reliable path and every reply landing in one inbox.

WhatsApp, SMS, RCS, email and push from one platform, with every message routed down the least expensive reliable path and every reply landing in one inbox.

WhatsApp, SMS, RCS, email and push from one platform, with every message routed down the least expensive reliable path and every reply landing in one inbox.

Nobody
owns the seams

Send on the channel each person actually opens. Whatever they answer on, the reply lands in the same place.

WhatsApp

Official Business API

Your order is on its way 📦

SMS

Arrives without the app

Code: 482 913. Valid 10 min.

RCS

Rich, where supported

Tap to track your parcel

Email

Long-form and receipts

Your July statement is ready

Push

In-app, instant

Payment received · £42.00

Least-cost routing

Least-cost routing

Every message
shops for its
own best price.

Each send checks the routes available to that number and takes the least expensive one that reliably delivers. If it fails, the next route picks it up. You see the route and the price on the log, not on the bill.

Send once. Run

the whole journey.

Campaigns, journeys, bots and the inbox, built on the official WhatsApp Business API.

Campaigns
and journeys

Campaigns
and journeys

Campaigns
and journeys

From one-off send to twelve-step journey, no code. Branch on a reply, wait a day, switch channel, stop when they buy.

Apps, not
handsets

Apps, not
handsets

Apps, not
handsets

Technology, care and growth planned together each quarter, landing as one motion.

WhatsApp
Business, official

WhatsApp
Business, official

WhatsApp
Business, official

The green tick, and everything behind it. Verified sender, template approval and a number that is yours.

Principle

Trust,
engineered

Trust,
engineered

Principle

Trust,
engineered

When all four seams belong to us, the number at the bottom of the page is ours to answer for.

Delivery

Delivery

The message
that arrives.

The message
that arrives.

Every send takes the least expensive reliable route and falls back if it fails. A message that cannot land on WhatsApp goes by SMS without anyone touching it.

Every send takes the least expensive reliable route and falls back if it fails. A message that cannot land on WhatsApp goes by SMS without anyone touching it.

Scale

Scale

Scaled
in a click.

Scaled
in a click.

A new hire gets a number and an extension in minutes. A new market gets a local number from the same screen.

A new hire gets a number and an extension in minutes. A new market gets a local number from the same screen.

Delivery

The message
that arrives.

Every send takes the least expensive reliable route and falls back if it fails. A message that cannot land on WhatsApp goes by SMS without anyone touching it.

Scale

Scaled
in a click.

A new hire gets a number and an extension in minutes. A new market gets a local number from the same screen.

See how
Ummah works.

Step into the Ummah sandbox and explore the tools built to help modern businesses manage payments, money movement, and operations.