01
Paid advertising
Search, social and display, bought against a cost per acquisition you signed off. Not a reach number we picked.
Measured on
Cost per acquisition
02
Influencer, affiliate and referral
Partners paid on what they bring in, tracked to the checkout we already run for you.
Measured on
Paid on outcome
03
SEO and content
Pages written to be found and to be read. Measured on the visitors who go on to buy, not on the visits.
Measured on
Organic orders
04
Email and lifecycle
Welcome, nudge, renew, win back. Sent from the same platform that answers the reply.
Measured on
Retention
Every message
shops for its
own best price.
Each send checks the routes available to that number and takes the least expensive one that reliably delivers. If it fails, the next route picks it up. You see the route and the price on the log, not on the bill.
The numbers are agreed before the first pound goes out, and reviewed every week against what actually happened.
Cost per acquisition, payback, retention. Set with you, signed by us, and the first thing on every weekly call.
Short reviews, every week, on the same day. What moved, why, and what changes on Monday.
Growth run with the same discipline as the rails it sits on.
See how
Ummah works.
Step into the Ummah sandbox and explore the tools built to help modern businesses manage payments, money movement, and operations.
